Factor Influences Selection of Islamic Banking: A Study on Malaysian Customer Preferences| Science Publications

American Journal of Applied Sciences

Jamil Osman¹  Ahasanul Haque¹  Ahmad Z.H. Ismail¹ 

关键词: Factors influences;    product choice;    customer preferences;    Islamic banking;   

DOI  :  10.3844/ajassp.2009.922.928

学科分类：自然科学（综合）

来源: Science Publications

【 摘 要 】

The emergence of strong Islamic movements in last three decades has generated a renewed interest in Islamic economics, especially in Islamic interest free banking. Currently Islamic bank strategically offering high quality products and services to satisfy their customers due to the strong competition, customer expectation for high quality services and rapidly changes of technology. The purpose of this study is to investigate major factors that are reflecting to customers

【 授权许可】

Unknown