A Multinomial Logit Based Evaluation of the Behavior of the Life Insureds in Romania| Science Publications

American Journal of Applied Sciences

Simona Dragos¹  Cristian Dragos¹ 

关键词: Life insurance demand;    multinomial logit;   

DOI  :  10.3844/ajassp.2009.124.129

学科分类：自然科学（综合）

来源: Science Publications

【 摘 要 】

The Romanian life insurance market is in full expansion. There exists competition between insurance companies as well as between different products of the same company. In this article we describe a study using data that we collected from clients of a Romanian insurance company. We have observed two types of variables: attributes of the insurance products (e.g., profitability, risk), as well as characteristics of the individuals (e.g., sex, age, income). Using elements of economic theory and a multinomial logit model we explain the behavior of the life insureds. We estimate the variations in the market shares of life insurance products using marginal effects. The variations are due to possible changes in the values of some attributes or characteristics.

【 授权许可】

Unknown