Marca registrada... Reflexiones sobre el uso de las marcas comerciales, el consumo y la comercialización de bienes en el mundo rural argentino (1900-1930)

Mundo Agrario

Andrea Lluch¹ 

[1] Consejo Nacional de Investigaciones Científicas y Técnicas; Universidad Nacional de La Pampa

关键词: Marcas;    Consumo;    Comercialización;    Comerciantes rurales;   

DOI  :  

学科分类：农业科学（综合）

来源: Universidad Nacional de la Plata * Facultad de Humanidades y Ciencias de la Educacion

【 摘 要 】

Trademarks are highly valuable devices that serve a relevant purpose in trade and consumption patterns. However, trademarks have been largely neglected by Argentina's economic history historiography. This article discusses how and when trademarks emerged and spread in Argentina's rural area in the early 20th century. It describes this gradual process, pointing out that, by the late 1920s, trademarks had already become a prominent feature in rural marketing strategies and consumption patterns. The study also analyzes how these processes contributed to shaping retailers' business practices as well as generic consumer goods' marketing channels (particularly, in the food and beverage industries)

【 授权许可】

Unknown