Social mobilization and social marketing to promote NaFeEDTA-fortified soya sauce in an iron-deficient population through a public–private partnership

Public Health Nutrition

Jing Sun¹  Liming Lee¹  Siyan Zhan¹  Bo Wang¹ 

关键词: NaFeEDTA;    Social mobilization;    Social marketing;    Iron deficiency;    Haemoglobin;   

DOI  :  10.1017/S136898000800431X

学科分类：卫生学

来源: Cambridge University Press

【 摘 要 】

ObjectiveThe present pilot project aimed to assess the effectiveness of social mobilization and social marketing in improving knowledge, attitudes and practices (KAP) and Fe status in an Fe-deficient population.DesignIn an uncontrolled, before–after, community-based study, social mobilization and social marketing strategies were applied. The main outcomes included KAP and Hb level and were measured at baseline, 1 year later and 2 years later.SettingOne urban county and two rural counties in Shijiazhuang Municipality, Hebei Province, China.SubjectsAdult women older than 20 years of age and young children aged from 3 to 7 years were selected from three counties to attend the evaluation protocol.ResultsAfter 1 year, most knowledge and attitudes had changed positively towards the prevention and control of anaemia. The percentage of women who had adopted NaFeEDTA-fortified soya sauce increased from 8·9 % to 36·6 % (P ≤ 0·001). After 2 years, Hb levels had increased substantially, by 9·0 g/l (P ≤ 0·001) in adult women and 7·7 g/l (P ≤ 0·001) in young children.ConclusionSocial mobilization and social marketing activities had a positive impact on the KAP of adult women, and resulted in marked improvements in Hb levels in both adult women and young children. This should be recommended as a national preventive strategy to prevent and control Fe deficiency and Fe-deficiency anaemia.

【 授权许可】

Unknown