A utilização do design como vantagem competitiva no setor moveleiro de Santa Maria/RS

Revista Produção Online

Alexandre Rodrigues Ferreira¹  Mário Luiz Santos Evangelista²  Leoni Pentiado Godoy²  Morgana Pizzolato² 

[1] Centro Universitário Franciscano;Universidade Federal de Santa Maria

关键词: Avaliação de desempenho empresarial;    Gestão da cadeia de suprimentos;    Indicadores de desempenho;    Sistemas de produção;   

DOI  :  

学科分类：社会科学、人文和艺术（综合）

来源: Associacao Brasileira de Engenharia de Producao (A B E P R O)

【 摘 要 】

This article shows the contribution of innovative and proactive professional design to increase the competitiveness of the supply chain sector. Thus, the question that motivates the study were: how the design as a strategy, aligned to quality, can act as a competitive to micro and small enterprise in the furniture sector? The study conducted individual interviews with furniture industry managers and used questionnaires to furniture consumers in Santa Maria, located in the center of Rio Grande do Sul State. The research has shown that the search for mechanisms that create competition between companies is increasingly intense and the race for innovative methods to achieve efficiency has great importance. The design adds value to product in terms of aesthetics, ergonomics, comfort and functionality, besides being a very important element in the rationalization of production

【 授权许可】

Unknown