Media and Communication | |
Towards a Psychoanalytic Concept of Affective-Digital Labour | |
Jacob Johanssen^11  | |
[1] Communication and Media Research Institute (CAMRI), Faculty of Media, Arts and Design, University of Westminster, UK^1 | |
关键词: affective labour; digital labour; psychoanalysis; social media; | |
DOI : 10.17645/mac.v6i3.1424 | |
学科分类:电子、光学、磁材料 | |
来源: Cogitatio Press | |
【 摘 要 】
This article draws on the argument that users on corporate social media conduct labour through the sharing of user-generated content. Critical political economists argue that such acts contribute to value creation on social media and are therefore to be seen as labour. Following a brief introduction of this paradigm, I relate it to the notion of affective labour which has been popularised by the Marxist thinkers Michael Hardt and Antonio Negri. To them, affective labour (as a sub-category of immaterial labour) denotes embodied forms of labour that are about passion, well-being, feelings of ease, immaterial products and generally a kind of communicative relationality between individuals. I point to some problems with a lack of clarity in their conceptualisation of affective labour and argue that the Freudian model of affect can help in theorising affective labour further through a focus on social media. According to Freud, affect can be understood as a subjective, bodily experience which is in tension with the discursive and denotes a momentary feeling of bodily dispossession. In order to illustrate those points, I draw on some data from a research project which featured interviews with social media users who have facial disfigurements about their affective experiences online. The narratives attempt to turn embodied experiences into discourse.
【 授权许可】
CC BY
【 预 览 】
Files | Size | Format | View |
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RO201911044183212ZK.pdf | 188KB | download |