The Reason why in the Construction of the advertising message

Espirales: Revista Multidisciplinaria de Investigaci贸n

Janeth Campoverde^1¹ 

[1] Universidad de Especialidades Espíritu Santo^1

关键词: advertising-differentiation- copy strategy- benefits- design;   

DOI  :  10.31876/er.v3i27.551

学科分类：自然科学（综合）

来源: Grupo Compas

【 摘 要 】

Introduction immersed commercials most of the time, both by different products and public services Objective. understand what they consist of and present cases in which they have been used together or separately Materials and methods This research is qualitative and seeks to describe the documentary review. Results We found arguments that give support and credibility to the messages. You should be selective, because it is not a list of product characteristics but what you want to see in advertising. Discussion should be analyzed the level of education of the target audience, ie if it is high, then apply only the reason why it can be a good choice Conclusions can be concluded that both are tools that undoubtedly contribute widely for the achievement of the objectives.

【 授权许可】

CC BY-NC