LAW AND INTERNET MARKETING IN SERBIA

Oradea University. Fascicle of Management and Technological Engineering. Annals

Ratko IVKOVIĆ¹ 

关键词: Internet Marketing;    Serbia;    Internet;    Law;   

DOI  :  10.15660/AUOFMTE.2018-3.3306

学科分类：工程和技术（综合）

来源: Editura Universitatii din Oradea / University of Oradea Publishing House

【 摘 要 】

The term Internet Marketing in the business and organization of campaigns in Serbia is at the beginning of its development. This paper gives an overview of the current state of this branch of marketing with a special emphasis on IT law. Analyzing marketing communication and application in modern information systems, the paper gives answers about the impact of the same on Internet Marketing. On the other hand, considering the current state of development of the information society in Serbia, as well as the legal aspects in which Internet Marketing is currently underway, will try to explain the current state of this branch of marketing in Serbia.

【 授权许可】

Unknown