Netnographic Slog: Creative Elicitation Strategies to Encourage Participation in an Online Community of Practice for Early Education and Care

International Journal of Qualitative Methods

RuthWallace¹ 

关键词: netnography;    action research;    community-based research;    ethnography;    methods in qualitative inquiry;   

DOI  :  10.1177/1609406918797796

学科分类：社会科学、人文和艺术（综合）

来源: Sage Journals

【 摘 要 】

Active, participatory netnography, in contrast to passive netnography, is essential if researchers are to gain rich rewards from the rigorous collection of qualitative data. However, researchers should be aware of the ‘netnographic slog’; “the blood, sweat and tears” associated with eliciting quality data and encouraging active participation in online communities.This article examines the – Supporting Nutrition for Australian Childcare (SNAC) – online community of practice, established to support healthy eating practices in early childhood education and care settings. To ensure research rigour, Kozinets’ netnographic steps were employed. Garnering member participation in this online community was a slog; most community content was contributed by few members, although accessed by many. The success (and failure) of the creative elicitation strategies implemented by the researchers to promote participation are discussed, and examples provided that could be used by other netnographers in online communities. A...

【 授权许可】

CC BY-NC