Consumer Behaviour of Local Meat and Meat Products

ProEnvironment Promediu

Daniel Chiciudean¹ 

[1] University of Agricultural Sciences and Veterinary Medicine, 3-5 Manastur St., 400372 Cluj-Napoca

关键词: specialized stores;    motivations;    locally produced.;   

DOI  :  

学科分类：社会科学、人文和艺术（综合）

来源: Bioflux SRL

【 摘 要 】

Local food markets became more important both for consumers and for the policy makers. So, analysing the consumers’ behaviour related to local food is extremely important in order to build sustainable strategies and identify modalities to act on the market. A research was conducted in Cluj-Napoca and results indicate that “locally produced” means that the product should be produced in Cluj County or Transylvania. Local food products are purchased for their freshness, familiarity and for belonging to a certain place. The specialized stores are the most appreciated by consumers when purchasing local meat and meat products. All the results could be used for building market strategies both by policy makers and by local food producers.

【 授权许可】

CC BY