Social Media + Society | |
Domesticating Facebook: The Shift From Compulsive Connection to Personal Service Platform | |
ZoetanyaSujon1  | |
关键词: Facebook; domestication; social media; longitudinal study; connection; social change; young adults; | |
DOI : 10.1177/2056305118803895 | |
学科分类:社会科学、人文和艺术(综合) | |
来源: Sage Journals | |
【 摘 要 】
As one of the largest social media platforms, the meaning and role of Facebook is widely contested, where many argue that Facebookâs cultural importance especially for younger generations, is declining. Popular thinking and common assumptions often position Facebook as a boring platform taken up by older generations. Yet, despite these claims, Facebookâs user base continues to grow and it is still one of the most dominant global platforms in todayâs media ecology. This article provides insight into this apparent contradiction through longitudinal research conducted with young adults, aged 18 to 30 in 2013, and aged 24 to 34 in 2017. Informed by research on youth and young adults, this article returns to domestication theory to understand how personal economies of meaning are shaped over time through changing patterns of use, in relation to an ever-evolving Facebook platform. Although respondents share contradictory accounts of their understandings of Facebook, they also share commonalities. Notably, respondents shift from a highly emotive framing of Facebook marked by âcompulsive connectionâ in 2013 to a routinized use of Facebook for performing personal and often mundane services such as scheduling, micro coordinating, archiving, and to some extent, relationship maintenance. We argue that this shift illustrates the domestication of Facebook from a wild social space to a âpersonal service platform,â thus providing an important insight into Facebookâs continued user growth and cultural dominance.
【 授权许可】
CC BY-NC
【 预 览 】
Files | Size | Format | View |
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RO201910252998608ZK.pdf | 138KB | download |