Reflections on Using a Flash Card Activity for Studying Social Representations of Sexually Transmitted Infections

International Journal of Qualitative Methods

FionaMapp¹ 

关键词: flash cards;    innovative method;    visual data;    image elicitation method;    visual elicitation;    semistructured interviews;    ranking;    ordering;    sexually transmitted infections;    joint display;   

DOI  :  10.1177/1609406917703741

学科分类：社会科学、人文和艺术（综合）

来源: Sage Journals

【 摘 要 】

Image elicitation methods generating visual data are becoming more common in social science research to generate rich and detailed findings and access topics using nonverbal approaches. Current elicitation techniques using photos and drawing methods have limited application for studying sexually transmitted infections (STIs). To address this, I describe a novel elicitation method—the flash card activity—which involves ranking STI flash cards according to predetermined themed continua. The activity was embedded within semistructured interviews focusing on social representations of STIs and experiences and meanings of STI symptoms and care-seeking behavior with 27 participants. Participants were recruited from the third National Survey of Sexual Attitudes and Lifestyles that took place in Britain 2010–2012. This article reports on the methodological findings of implementing the flash card activity. The activity generated linked verbal and visual data that were more fluent, cohesive, and diverse than other i...

【 授权许可】

CC BY-NC