Season-Oriented Destination Positioning for Visitors in the Mediterranean

Drustvena Istrazivanja

Ksenija Vodeb¹  Gorazd Sedmak²  Helena Nemec Rudež² 

[1] University of PrimorskaFaculty of Tourism studies - T;University of PrimorskaFaculty of Tourism studies - TuristicaObala 11a6320 PortorožSlovenia

关键词: seasonal variations;    benefit segmentation;    Mediterranean;    cluster analysis;   

DOI  :  

学科分类：工程和技术（综合）

来源: Institut Drustvenih Znanosti Ivo Pilar

【 摘 要 】

Despite the widespread interest in tourism seasonality, there is little empirical research on seasonal changes of benefits sought by visitors. Destination positioning based on seasonal changes of benefits sought by visitors is addressed in this study. A N

【 授权许可】

CC BY