GENERAL ASPECTS OF USING NARRATIVE MARKETING IN THE PROMOTION OF LOCAL PRODUCTS IN MEDIA AND SOCIAL NETWORKS

Agricultura, agricultural practice and science journal

Ligia Popa¹ 

[1] Babeș-Bolyai University, Cluj-Napoca, Romania

关键词: Storytelling;    mass-media;    The Common Agricultural Policy;    social media/networks;   

DOI  :  10.15835/agrisp.v99i3-4.12685

学科分类：农业科学（综合）

来源: Academicpres Publishing House

【 摘 要 】

This work proposes to reveal the importance of promotion of agricultural products in the mainstream media for costumer retention and attracting new markets. The complexity of this reality is being reflected in the diversity of studies and programs propose

【 授权许可】

CC BY-NC-ND