Using Eye Tracking to Trace a Cognitive Process: Gaze Behaviour During Decision Making in a Natural Environment

Journal of Eye Movement Research

Kerstin Gidlöf¹ 

关键词: eye movements;    decision-making;    visual search;    process tracing;    natural environments;   

DOI  :  10.16910/jemr.6.1.3

学科分类：自然科学（综合）

来源: Bern Open Publishing

【 摘 要 】

The visual behaviour of consumers buying (or searching for) products in a supermarket was measured and used to analyse the stages of their decision process. Traditionally metrics used to trace decision-making processes are difficult to use in natural envi

【 授权许可】

CC BY