‘Retail revolution in China’ – transformation processes in the world’s largest grocery retailing market

Die Erde

Sina Hardaker¹ 

[1] Julius-Maximilians-Universität, Würzburg

关键词: China;    retail;    transition;    internationalization;    geographical expansion;    modern retailing;   

DOI  :  

学科分类：地质学

来源: Gesellschaft Erdkunde Berlin

【 摘 要 】

Constituting the world’s largest grocery retailing market, China’s retail landscape has changed radically over the last 50 years. The article discusses retail transformations, outlining the history of growth and the internationalization process in detail.

【 授权许可】

CC BY-NC