Children’s attention to online adverts is related to low-level saliency factors and individual level of gaze control

Journal of Eye Movement Research

Nils Holmberg¹ 

关键词: children;    online advertising;    visual attention;    visual saliency;    internet use;   

DOI  :  10.16910/jemr.8.2.2

学科分类：自然科学（综合）

来源: Bern Open Publishing

【 摘 要 】

Twenty-six children in 3rd grade were observed while surfing freely on their favourite websites. Eye movement data were recorded, as well as synchronized screen recordings. Each online advert was analyzed in order to quantify low-level saliency features,

【 授权许可】

CC BY