Sports events as an effective way of brand marketing communication using the example of the Orlik sports facilities

Baltic Journal of Health and Physical Activity

Łukasz Strzelecki¹  Tomasz Czuba² 

[1] Sports Eagles Foundation;University of Gdansk

关键词: brand;    marketing communications;    marketing in sport;    quantitative research;   

DOI  :  10.29359/BJHPA.10.3.14

学科分类：药学

来源: Gdansk University Of Physical Education And Sport

【 摘 要 】

‪The aim of this paper it to place marketing in the sports context and to explain what sports marketing is today and to show how to effectively implement brand marketing communications using sports facilities. Thus, the object of the authors’ resear

【 授权许可】

CC BY-NC-ND