Cost-Effective Strategies for Rural Community Outreach, Hawaii, 2010–2011

Preventing chronic disease

Karen L. Pellegrin¹ 

关键词: Preventing Chronic Disease;    PCD;    CDC;    rural;    outreach;    community health education;    older adults;    medication safety;    chronic disease management;   

DOI  :  10.5888/pcd11.140315

学科分类：医学（综合）

来源: U.S. Centers for Disease Control and Prevention * National Center for Chronic Disease Prevention and Health Promotion

【 摘 要 】

Three strategies designed to maximize attendance at educational sessions on chronic disease medication safety in older adults in rural areas were implemented sequentially and compared for cost-effectiveness: 1) existing community groups and events, 2) formal advertisement, and 3) employer-based outreach. Cost-effectiveness was measured by comparing overall cost per attendee recruited and number of attendees per event. The overall cost per attendee was substantially higher for the formal advertising strategy, which produced the lowest number of attendees per event. Leveraging existing community events and employers in rural areas was more cost-effective than formal advertisement for recruiting rural community members.

【 授权许可】

CC BY