Sheep meat commercialization in the retail market in Brazilian cities

Revista Brasileira de Zootecnia (Print)

Alberti, Ana Lúcia Luz¹  Firetti, Ricardo¹  Rego, Fabiola Cristine de Almeida²  Santos, Aline de Oliveira³  Zundt, Marilice³  Astolphi, José Luis de Lima³ 

[1]Agência Paulista de Tecnologia dos Agronegócios, Presidente Prudente, Brasil

[2]Universidade Norte do Paraná, Arapongas, Brasil

[3]Universidade do Oeste Paulista, Presidente Prudente, Brasil

关键词: lamb;    marketing;    multivariate analysis;    sheep industry.;   

DOI  :  10.1590/rbz4720160354

学科分类：兽医学

来源: Universidade Federal de Vicosa

【 摘 要 】

This paper explored the mix market characteristics of sheep meat as a product for sale in different cities in the states of São Paulo and Paraná. For this, 81 products were purchased in 21 outlets sampled in a “non-probabilistic” manner for convenience and then subjected to analysis of yield of meat, bone, and fat. Imported products represented 20% of the total, being marketed in hypermarkets. It was observed that 37% of the total products were obtained in hypermarkets, 31% in supermarkets, 23% in butcher shops, and 8.6% in meat outlets. Almost 9% of the products had not undergone the official slaughter inspection system. The main types of products identified were palettes and legs with bones (33.3 and 24.7%, respectively); however, only 25% were satisfactorily displayed to consumers. The yields obtained in meat and deboned portions were 74% and 59% of the total weight, significantly affecting the average adjusted sales prices of the products, respectively US$13.01/kg sale price; US$17.82/kg deboned; and US$22.52/kg lean meat. The low yield of clean and boned meat observed in the samples can lead to negative experiences of these products by consumers.

【 授权许可】

Unknown