Essay on the external communication strategies of the China Dream: Analysis and study of reports on the China Dream in The Washington Post and on CNN:

Global Media and China

PengDuan¹ 

关键词: China Dream;    content analysis;    external communication;    strategies;    recommendations;    text analysis;   

DOI  :  10.1177/2059436416671468

学科分类：社会科学、人文和艺术（综合）

来源: Sage Journals

【 摘 要 】

As a value concept, a development goal and a spiritual drive, the proposal of the China Dream breathes new life into the international communication of China; it is a new opportunity for the external communication of China. In comparison with its recognition at home, the external communication of the China Dream still has great room for improvement. The study analysed the texts and content of related articles as found in The Washington Post and on CNN and uncovered the status quo and inadequacy of the current external communication of the China Dream, based on which corresponding strategies and recommendations were proposed from the following three macroscopic perspectives: theory and policy, media construction and support and think-tank resource construction. It is hoped that seizing the favourable trend of the currently continuously rising international status of China, the voice and image of China may be communicated to the world, and consequently, the soft power of China may be realistically enhanced.

【 授权许可】

CC BY