Behind Closed Doors: The Priorities of the Alcohol Industry as Communicated in a Trade Magazine

Frontiers in Public Health

Simone Pettigrew¹ 

关键词: alcohol industry;    marketing strategies;    promotion;    policy implications;    qualitative;   

DOI  :  10.3389/fpubh.2018.00217

学科分类：卫生学

来源: Frontiers

【 摘 要 】

Background: Efforts to reduce alcohol-related harm face strong resistance from the alcohol industry. It is important to monitor industry actions over time to assist in developing appropriate responses to this resistance. Monitoring can enable public health to identify industry positions on alcohol policy issues, stay abreast of current and emerging marketing tactics, and inform the development of possible counter-actions. One form of monitoring is the examination of industry trade publications where the industry converses with itself. The aim of this study was to assess industry strategic approaches as communicated in articles published in a leading Australian alcohol trade magazine to provide insights for policy makers and advocacy groups.

【 授权许可】

CC BY