Consumers’ Loyalty Related to Labor Inclusion of People with Disabilities

Frontiers in Psychology

Marta González¹ 

关键词: responsible consumer;    loyalty;    disability;    functional diversity;    labor inclusion;    certifications;   

DOI  :  10.3389/fpsyg.2016.00885

学科分类：心理学（综合）

来源: Frontiers

【 摘 要 】

Purpose: the purpose of this paper is to show that reporting the corporate commitment to labor exclusion of people with disability correlates with the increase of consumer loyalty.

【 授权许可】

CC BY