GOVERNANCE OF THE MUNICIPAL SERVICES TO THE POPULATION: THE CASE OF AN EMERGING ECONOMY

Risk Governance & Control: Financial Markets & Institutions

关键词: Customer Satisfaction;    Expectations;    Marketing Mix;    Perceptions;    SERVQUAL;   

DOI  :  10.22495/rcgv6i4art11

学科分类：社会科学、人文和艺术（综合）

来源: Virtus Interpress

【 摘 要 】

The purpose of this study was to investigate farming community perceptions and expectations of quality of extension services rendered by the Department of Agriculture and Environmental Affairs (DAEA) within the uMngungundlovu District Municipality. In order to achieve the article’s objective, the researcher used a SERVQUAL questionnaire and collected and analyzed the data using Statistical Package for the Social Sciences (SPSS). The results have shown that the customers perceive that they receive superior service from the extension staff. However the negative differences need to be eliminated to exceed theexpectations ofcustomers.

【 授权许可】

CC BY-NC