The Impact of Search Engine Optimization on The Visibility of Research Paper and Citations

JOIV: International Journal on Informatics Visualization

Sundas Naqeeb Khan¹  Norhamreeza Abd Hamid¹  Muhammad Aamir¹  Arif Ullah¹  Salfarina Abdullah²  Asim Shahzad³  Nazri Mohd Nawi³ 

[1] Faculty of Computer Science and Information Technology, Universiti Tun Hussein Onn Malaysia, 86400 Parit Raja, Batu Pahat, Johor, Malaysia.;Faculty of Computer science and Information Technology, Universiti Putra Malaysia, Malaysia.;Soft Computing and Data Mining Centre (SMC), Faculty of Computer Science and Information Technology, Universiti Tun Hussein Onn Malaysia, 86400 Parit Raja, Batu Pahat, Johor, Malaysia.

关键词: H-Index;    research impact;    search engine optimization;    citations;    research marketing;    research visibility.;   

DOI  :  10.30630/joiv.1.4-2.77

学科分类：数学（综合）

来源: Politeknik Negeri Padang

【 摘 要 】

The initial criteria for evaluating a researcher's output is the number of papers published. Furthermore, for the measurement of author's research quality, the number of citations is significant.  Typically, citations are directly linked with the visibility of a research paper. Many researches had shown that the visibility of a research paper can be improved further by using the search engine optimization techniques. In addition, some research already proved that the visibility of an article could improve the citation results. In this article, we analysed the impact of search engine optimization techniques that can improve the visibility of a research paper. Furthermore, this paper also proposing some strategies that can help and making the research publication visible to a large number of users. .

【 授权许可】

CC BY-SA