Testing students’ e-learning via Facebook through Bayesian structural equation modeling

PLoS One

Mohammad Arashi¹  Parastoo Babashamsi²  Sedigheh Moghavvemi³  Hashem Salarzadeh Jenatabadi⁴  Che Wan Jasimah Bt Wan Mohamed Radzi⁴ 

[1] Department of Applied Mathematics, Shahrood University of Technology, Shahrood, Iran;Department of Language Education and Humanities, University Putra Malaysia, Serdang, Malaysia;Department of Operation and Management Information System, University of Malaya, Kuala Lumpur, Malaysia;Department of Science and Technology Studies, University of Malaya, Kuala Lumpur, Malaysia

关键词: Facebook;    Human learning;    Behavior;    Social networks;    Habits;    Learning;    Social influence;    Bayesian method;   

DOI  :  10.1371/journal.pone.0182311

学科分类：医学（综合）

来源: Public Library of Science

【 摘 要 】

Learning is an intentional activity, with several factors affecting students’ intention to use new learning technology. Researchers have investigated technology acceptance in different contexts by developing various theories/models and testing them by a number of means. Although most theories/models developed have been examined through regression or structural equation modeling, Bayesian analysis offers more accurate data analysis results. To address this gap, the unified theory of acceptance and technology use in the context of e-learning via Facebook are re-examined in this study using Bayesian analysis. The data (S1 Data) were collected from 170 students enrolled in a business statistics course at University of Malaya, Malaysia, and tested with the maximum likelihood and Bayesian approaches. The difference between the two methods’ results indicates that performance expectancy and hedonic motivation are the strongest factors influencing the intention to use e-learning via Facebook. The Bayesian estimation model exhibited better data fit than the maximum likelihood estimator model. The results of the Bayesian and maximum likelihood estimator approaches are compared and the reasons for the result discrepancy are deliberated.

【 授权许可】

CC BY