Investigation of moderator factors in e-business adoption: A quantitative meta-analysis of moderating effects on the drivers of intention and behavior

Computer Science and Information Systems

BoÅ¡tjan Å umak¹  Marjan Heričko² 

[1] Faculty of Electrical Engineering and Computer Science, Smetanova ulica 17, 2000 Maribor;Faculty of Sciences, University of Novi Sad, Trg D. Obradovića 4

关键词: e-business acceptance;    meta-analysis;    moderator factors analysis;    TAM;    UTAUT;    B2C;    B2B;   

DOI  :  10.2298/CSIS160902033S

学科分类：社会科学、人文和艺术（综合）

来源: Computer Science and Information Systems

【 摘 要 】

E-business technology is becoming one of the most important global markets where e-business solutions will have to adapt to new technologies. The main objective in this study was to synthesize existing knowledge in the field of e-business technology acceptance and to understand differences in Technology Acceptance Model (TAM) related causal effect sizes for different e-business contexts. A quantitative meta-analysis of existing empirical research about factors affecting e-business adoption was conducted using 89 published papers that provided empirical data about causal relationships. A moderator analysis was carried out to investigate the moderating effect of four factors: consumer type, device type, continent and respondent type. The results of the study showed a moderating effect for all four proposed factors in almost all TAM-related causal paths. The study also showed that TAM is the most common theory being applied in e-business adoption research.

【 授权许可】

CC BY-NC-ND