Representation in Design Communication: Meaning-Making in a Collective Context

Frontiers in Built Environment

Ostwald, Michael¹  Phare, Darin M.¹  Gu, Ning² 

[1] School of Architecture and Built Environment, University of Newcastle, Australia;School of Art, Architecture and Design, University of South Australia, Australia

关键词: representation;    crowdsourcing;    collective design;    Semiotics;    Design;   

DOI  :  10.3389/fbuil.2018.00036

学科分类：建筑学

来源: Frontiers

【 摘 要 】

Drawing on the theory of semiotics, this research measures the differences be-tween a non-expert web crowd and an expert design group, when communicating using varying forms of digital representation in a web-based environment. Using an online tool to capture the interactions in each group, the paper analyses how they independently engage in a design task. In lieu of the crowd’s varying levels of design and disciplinary expertise, semiotics is employed to describe and com-pare how representation is used to conceptualise and express design meaning in both groups. Through this research the paper illustrates that representation is a universally understood object of meaning-making and it demonstrates the capture of design intelligence from the web crowd in terms of its ability to generate de-sign meaning in a collectively shared online space.

【 授权许可】

CC BY