Prospects for the Use of Social Media Marketing Instruments in Health Promotion by Polish Marshal Offices

Frontiers in Public Health

Magdalena Syrkiewicz-S´witała¹ 

关键词: marketing communication;    social media;    social media marketing;    health promotion;    public health;   

DOI  :  10.3389/fpubh.2018.00065

学科分类：卫生学

来源: Frontiers

【 摘 要 】

PurposeTo investigate whether the Polish Marshal Offices use instruments for social media marketing activities in the field of health promotion.

【 授权许可】

CC BY