Twitter Influence on UK Vaccination and Antiviral Uptake during the 2009 H1N1 Pandemic

Frontiers in Public Health

Andrew McNeill¹ 

关键词: social media;    pandemic;    influenza;    public health;    H1N1 virus;   

DOI  :  10.3389/fpubh.2016.00026

学科分类：卫生学

来源: Frontiers

【 摘 要 】

ObjectiveInformation exchange via Twitter and other forms of social media make public health communication more complex as citizens play an increasingly influential role in shaping acceptable or desired health behaviors. Taking the case of the 2009–2010 H1N1 pandemic, we explore in detail the dissemination of H1N1-related advice in the UK through Twitter to see how it was used to discourage or encourage vaccine and antiviral uptake.

【 授权许可】

CC BY