Chumachenko Y., Chumachenko E., IMPLEMENTATION OF MARKETING IN RURAL TOURISM AS A PRAGMATIC DEVELOPMENT AGENDA

Modern Economics

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关键词: rural tourism;    agro-industrial complex;    agrarian marketing;    rural green tourism;    ecotourism;    agrarian tourism;    marketing;    agro-village.;   

DOI  :  

学科分类：社会科学、人文和艺术（综合）

来源: Mykolayiv National Agrarian University

【 摘 要 】

Introduction. In the context of integration processes and the transition to a market economy, innovative forms of management and the search for alternative or related activities for gaining competitive advantages and obtaining additional profit become more and more important. This tendency takes place not only in specific business units, but also in industries and business complexes in general. Therefore, these available resources and opportunities, new forms and activities within the business segment and market niche should to be introduced.

【 授权许可】

CC BY