Aesthetic Value of Mirror Symmetry in Graphic Design

Acta Graphica

Grujić, Hrvoje¹  Mikota, Miroslav²  Fotak, Josipa³  Budimir, Ivan⁴ 

[1] Faculty of Graphic Arts, University of Zagreb, Zagreb;Faculty of Graphic Arts, University of Zagreb, Zagreb, Croatia;Grafički fakultet, SveučiliÅ¡te u Zagrebu, Zagreb, Hrvatsk;Grafički fakultet, SveučiliÅ¡te u Zagrebu, Zagreb, Hrvatska

关键词: mirror symmetry;    aesthetic value;    graphic design;    Friedman’s ANOVA;   

DOI  :  

学科分类：社会科学、人文和艺术（综合）

来源: Acta Graphica Publishers

【 摘 要 】

The primary goal of graphic design as a form of “commercial art” is to create a stronger aesthetic impression on graphic product users. In order to achieve better aesthetic quality, designers use mathematical compositional rules such as golden ratio or symmetry. This paper contains extensive discussion of the possibilities offered by different types of symmetry in graphic design. Moreover, in this paper we present the research results based on the method of experimental aesthetics and evaluated estimations of the survey participants on aesthetic value of the mirror symmetric form. For this purpose, four original test samples were designed, which were ranked by the respondents using the Liekert scale, according to their own aesthetic significance. Non-parametric Friedman’s ANOVA and Wilcoxon tests were used to identify pairs of arithmetic means of ranks that statistically differ significantly (p

【 授权许可】

CC BY-ND