Case Article—Beijing Opera Mask Sales in Four Cities in the United States

INFORMS Transactions on Education

Xiangling Hu¹  Ashok Kumar¹ 

[1] Management Department, Seidman College of Business, Grand Valley State University, Grand Rapids, Michigan 49504

关键词: newsvendor;    judgmental forecasting;    cases;    teaching production/operations management;    spreadsheet modeling;    developing analytical skills;    developing critical thinking;   

DOI  :  10.1287/ited.2013.0107ca

学科分类：社会科学、人文和艺术（综合）

来源: INFORMS

【 摘 要 】

The Beijing Opera Theater Company organizes four shows a year in the United States, each in a different city. The company sells two styles of souvenir masks during each show. The case narrative is created as the retail manager of the Beijing Opera Theater Company consults her previous MBA professor to seek guidance on available resources to make cost- and service-effective ordering decisions. Available information includes historic demand data of masks and relevant costs and revenues. Other issues discussed include development of a demand forecast for a new site, analysis of the impact of exchange rate fluctuations on the orders, and leftover shipping options. EasyFitXL, a module of Excel, is used to conduct all analyses to arrive at final decisions. The methodology used to solve the case is the newsvendor model, which is appropriate for making ordering decisions in respect to seasonal, perishable, and short life-cycle items that face uncertain demand. The case requires curve-fitting skills and use of exp...

【 授权许可】

CC BY