The Masculine Image of Presidents As Sporting Figures: A Public Relations Perspective

SAGE Open

Aaron J. Moore¹ 

关键词: public relations;    president;    masculinity;    sports;   

DOI  :  10.1177/2158244012457078

学科分类：社会科学、人文和艺术（综合）

来源: Sage Journals

【 摘 要 】

This article explores the role of the president identifying himself as a sporting figure, which can be successful as well as detrimental in the presidents’ overall public relations strategy, through an ideological criticism lens. To make this argument, the authors start by examining the role of sports in American popular culture and its relationship to a strong masculine image. Recognizing the value of publicity in the mediated political world, they then trace the evolution of the president from Eisenhower to Obama identifying himself as a sporting figure through the mass media. The article specifically focuses on the two most recent presidents’ use of sports and its effect on their masculine image. The authors conclude by addressing the implications of a future female president’s strategic use of sports.

【 授权许可】

CC BY