The Four Cultures: Media Studies at the Crossroads:

Social Media + Society

Jefferson D. Pooley¹ 

关键词: disciplinarity;    communication research;    media studies;    film studies;    disciplinary history;   

DOI  :  10.1177/2056305116632777

学科分类：社会科学、人文和艺术（综合）

来源: Sage Journals

【 摘 要 】

The commentary traces four distinct but overlapping cultures in US media studies: (1) speech and rhetoric, (2) a media research field centered on the mass communication trades, (3) one detached from those trades, and (4) film studies. I point to each culture’s institutional history, typical academic unit, and unique self-understanding. The main claim is that the four-part division has always had an arbitrary character, but is especially incoherent and damaging in an era of media convergence and cross-disciplinary interest in the field’s core questions. The commentary argues that the four-culture divide renders our scholarship invisible not just to outsiders from other disciplines but even to our would-be compatriots in the other three cultures.

【 授权许可】

CC BY-NC