Impact of Technical Support on Customer Satisfaction: Case of Automotive Paints

SAGE Open

Natasa Gajic¹ 

关键词: technical support;    automotive paint market;    service-dominant logic;    value-in-use;    service quality;   

DOI  :  10.1177/2158244015611457

学科分类：社会科学、人文和艺术（综合）

来源: Sage Journals

【 摘 要 】

Technical support through co-creation of value in automotive paint processes and activities is essential to the success of paint manufacturing companies. This study aimed to explore the impact of technical support on customer satisfaction through value-in-use in the automotive paint market. A quantitative questionnaire survey involving a convenience sample of 169 respondents was used for data collection. The questionnaire design bore on the SERVPERF instrument with embedded value-in-use attributes. The data were analyzed by using SPSS 21 statistical methods exploratory factor analysis (EFA) and multiple regression analysis (MRA). The findings of this study revealed that the key value-in-use attributes were relationship quality (trust), knowledge required for providing help in getting maximum product benefits, sharing of knowledge, and a range of product and service offerings that satisfy customer needs. Trust had the greatest impact on customer satisfaction. The results also revealed that service quality dimension assurance exerted the greatest positive impact on customer satisfaction.

【 授权许可】

CC BY