期刊论文详细信息
SAGE Open | |
Examining the Key Factors Affecting e-Service Quality of Small Online Apparel Businesses in Malaysia: | |
Che Nawi Noorshella1  | |
关键词: e-commerce; apparel business; e-service quality; Malaysia; | |
DOI : 10.1177/2158244015576550 | |
学科分类:社会科学、人文和艺术(综合) | |
来源: Sage Journals | |
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【 摘 要 】
e-Service quality (eSQ) is increasingly recognized as an important aspect, as well as the key to determining the competitive advantage and factor in the long-term retention of firms operating online. This study, therefore, is aimed at identifying the key determinants of eSQ among the small online apparel businesses in Malaysia. This study used a cross-sectional design, and data were collected from 765 customers who purchased apparel online at the point-of-purchase. Findings of this study indicate that âproduct information quality,â âwebsite design,â âsecurity and privacy,â and âexpected consumer serviceâ are the key determinants of eSQ among small online apparel businesses in Malaysia. The implication for the owner-managers of the apparel businesses in Malaysia is that they must be aware of the significance of the key eSQ indicators while designing their businesses, to attract and retain customers.【 授权许可】
CC BY
【 预 览 】
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RO201902028359690ZK.pdf | 89KB | ![]() |