Relationships Between Social TV and Enjoyment: A Content Analysis of The Walking Dead’s Story Sync Experience:

Social Media + Society

Lauren A. Auverset¹ 

关键词: Twitter;    social media;    social TV;    second screen;    content analysis;   

DOI  :  10.1177/2056305116662170

学科分类：社会科学、人文和艺术（综合）

来源: Sage Journals

【 摘 要 】

Some of the most influential conversations about television shows are happening via Twitter, in a process dubbed Social TV. Content analysis of publicly available conversations of The Walking Dead was facilitated through AMC’s Story Sync, facilitating Twitter responses. Results show that Social TV is about far more than isolated immediate reactions to television content; rather, Social TV involves behaviors and cognitions before, during, and after consuming TV programming.

【 授权许可】

CC BY-NC