Social Media Librarianship in Academic Libraries: Optimizing Trends for Real-Time User Engagement through Digital Billboards

Ariadne

Prince Jacon Igwe¹ 

DOI  :  

学科分类：农业科学（综合）

来源: UKOLN

【 摘 要 】

Academic libraries across the world are steadily incorporating social media as means to achieving their primary concern of supporting teaching and research in their respective higher institutions. Yet, there appears to be little concern for constant and instant conversation with users on these platforms. As a remedy, this paper makes a case for social media librarianship whereby a dedicated librarian is given the mandate of handling the social media platforms as their primary duty. The paper discusses the need for the social media librarian to take advantage of what is trending on social media as a way of effecting greater user engagement and consequently achieving intellectual stimulation in the campus. As a boost, the author draws on the potentials of digital billboards installed across the campus on which posts from the social media librarian and their conversation with library users are displayed live and publicly to foster interaction among the campus community. The implications of this are also considered, in terms of professionalism, technicality and finance.

【 授权许可】

CC BY