A Tale of Four Platforms: Motivations and Uses of Facebook, Twitter, Instagram, and Snapchat Among College Students?:

Social Media + Society

Saleem Alhabash¹ 

关键词: uses;    gratifications;    motivations;    social media;    social networking sites;    Facebook;    Twitter;    Instagram;    Snapchat;   

DOI  :  10.1177/2056305117691544

学科分类：社会科学、人文和艺术（综合）

来源: Sage Journals

【 摘 要 】

The current research explores differences between Facebook, Twitter, Instagram, and Snapchat in terms of intensity of use, time spent daily on the platform, and use motivations. The study applies the uses and gratifications (U&G) approach to contrast the four platforms. A cross-sectional survey of college students (N = 396) asked participants to indicate the intensity of using Facebook, Twitter, Instagram, and Snapchat as well as nine different use motivations. Findings show that participants spent the most time daily on Instagram, followed by Snapchat, Facebook, and Twitter, respectively. They also indicated the highest use intensity for Snapchat and Instagram (nearly equally), followed by Facebook and Twitter, respectively. With regard to use motivations, Snapchat takes the lead in five of the nine motivations. Findings are discussed in relation to the U&G approach and uniqueness of different social media and social networking sites (SNSs).

【 授权许可】

CC BY-NC