Mind as Medium: Jung, McLuhan and the Archetype

Philosophies

Braga, Adriana¹ 

关键词: archetype;    Marshall McLuhan;    C. G. Jung;   

DOI  :  10.3390/philosophies1030220

学科分类：社会科学、人文和艺术（综合）

来源: mdpi

【 摘 要 】

The Greek notion of archetype was adopted and popularized in the context of the analytical psychology of Carl Gustav Jung. Marshall McLuhan used the concept archetype as a formal perspective rather than the content of an alleged “collective unconscious”. In his book From Cliché to Archetype, the idea of archetype is presented as the ground where individual action is the figure. This article, departing from the notion of archetype, explores some convergences between the thought of Carl Jung and Marshall McLuhan and some of its developments for Media Ecology studies.

【 授权许可】

CC BY