Tools Beyond Control: Social Media and the Work of Advocacy Organizations:

Social Media + Society

Luis E. Hestres¹ 

关键词: Internet governance;    private information intermediaries;    advocacy organizations;    social media;    Facebook;    Twitter;    activism;   

DOI  :  10.1177/2056305117714237

学科分类：社会科学、人文和艺术（综合）

来源: Sage Journals

【 摘 要 】

Advocacy organizations rely on social media services, such as Facebook and Twitter, to engage their supporters. These services increasingly influence how citizens and advocacy organizations engage politically online through the technical features and policies they choose to implement—a phenomenon that can sometimes disrupt the work of advocates. Interviews with digital strategists at several US advocacy organizations revealed low levels of awareness of this phenomenon, despite its potential impact on their work; substantial dependence on these services for advocacy work; and a shared sense of necessity to embrace these tools, despite their potential downsides. Implications for the scholarship and practice of Internet governance and digitally mediated advocacy are discussed.

【 授权许可】

CC BY-NC