Pair-Bonded Humans Conform to Sexual Stereotypes in Web-Based Advertisements for Extra-Marital Partners:

Evolutionary Psychology

Trish C. Kelley¹ 

关键词: mate preferences;    sexual stereotypes;    pair bond;    promiscuity;    female choosiness;    companion advertisements;    infidelity;   

DOI  :  10.1177/147470491000800403

学科分类：社会科学、人文和艺术（综合）

来源: Sage Journals

【 摘 要 】

Partners advertisements provide advertisers with access to a large pool of prospective mates, and have proven useful in documenting sex differences in human mating preferences. We coded data from an Internet site (AshleyMadison.com) catering to advertisers engaged in existing pair-bonded relationships. While we predicted that pair-bonding may liberate advertisers from conforming to sexual stereotypes of male promiscuity and female choosiness, our results are uniformly consistent with those stereotypes. Our findings thus provide further evidence that human mating behavior is highly constrained by fundamental biological differences between males and females.

【 授权许可】

CC BY-NC