Social Media Communicator Roles: A Scale:

Social Media + Society

Serena Carpenter¹ 

关键词: social media communicator;    scale development;    roles;    role theory;    mixed methods;   

DOI  :  10.1177/2056305116632778

学科分类：社会科学、人文和艺术（综合）

来源: Sage Journals

【 摘 要 】

The purpose of this research is to describe the various roles of practitioners who use social media communication through a scale. Human organizations are role systems in which patterned behaviors take place. Literature and theory spanning multiple occupational fields guided the development of items. Through a multi-method approach and six-step process, we created a set of social media communicator roles resulting in a five-factor model: customer service provider, mobilizer, information disseminator, researcher, and community builder.

【 授权许可】

CC BY-NC