Plenty of Fish in the Academy: On Marshall McLuhan’s Prose as an Anti-Environment

Philosophies

Gromova, Kate¹ 

关键词: McLuhan;    media ecology;    prose;    figure;    ground;    the medium is the message;    linguistic anthropology;   

DOI  :  10.3390/philosophies2020007

学科分类：社会科学、人文和艺术（综合）

来源: mdpi

【 摘 要 】

The purpose of this synthesis is to deconstruct the medium of Marshall McLuhan’s prose as an anti-environment for the medium of traditional academic writing. By placing McLuhan’s own theory in dialogue with the founding principles of linguistic anthropology, I will argue that McLuhan’s authorial tactics—a subject of his long-term repudiation by the academic community on the whole—adhered to the tenets of the Electric Age, and were thus inherently incomprehensible to those who negotiated academic prose as a medium locked within the media environment of the Print Age.

【 授权许可】

CC BY