An Analysis of the Impact Economic Factors on Marketing Extension of Rural Small Food Industries from Managers and Experts Perspective

Annals of Biological Research

Masoumeh Arfaee¹ 

关键词: Masoumeh Arfaee;    Seyed Mehdi Mirdamadi;    Seyed Jamal F Hosseini;    Saeid Yazdani;    Mohsen Ebrahim Pour;    Economic Factors;    Marketing Extension;    Analyzing;    Rural Small Food Industries;    Managers;    Experts;   

DOI  :  

学科分类：生物科学（综合）

来源: Scholars Research Library

【 摘 要 】

The purpose of the present study was analyze the impact of economic factors on marketing extension of rural small food industries from view point of managers and experts in the years 2010-2011.This was an applied research with descriptive-survey methodology. The main data-collecting tool was a questionnaire. The validity was correction by the research committee members and other experts in this field. The reliability was measured by the application of Cronbach coefficient and its alpha was 0.88 for managers and 0.90 for experts. The available studies have shown that the main factor which affected marketing extension had been the existence of suitable infrastructures, that managers viewed as the first priority. The experts views indicated that the increase in the financial ability also played a role in marketing extension. To sum up, the managers and experts declearde that the economic factors would affect marketing extension to a great extent.

【 授权许可】

CC BY