Diferenças na Atividade de Monitoramento de Informações do Ambiente Externo em Pequenas e Médias Empresas: a influência do porte e da idade

Perspectivas em Ciencia da Informacao

关键词: Monitoramento;    Informação estratégica;    Ambiente Externo;    Pequenas e Médias Empresas;   

DOI  :  

学科分类：农业科学（综合）

来源: Universidade Federal de Minas Gerais * Escola de Biblioteconomia

【 摘 要 】

This paper aims to study the scanning of strategic information from the external environment in small business and the relevance of this lies in the fact that the studies about scanning in small companies are still incipient in Brazil. It’s a survey study, with application of questionnaire to executives of 188 companies. In data analysis, we used the technique of analysis of variance of group means. The results indicated that small businesses prefer to scan some aspects from environment and were found major differences in the frequency of scanning in relation to the age of firms than in terms of size.

【 授权许可】

Unknown