Integrating performance indicator analysis and comparisons in NPD process re-engineering

International Journal of Physical Sciences

Chee-Cheng Chen¹ 

关键词: Process re-engineering;    new product development;    six sigma;    customer orientation;    value chain.;   

DOI  :  10.5897/IJPS11.083

学科分类：物理（综合）

来源: Academic Journals

【 摘 要 】

The purpose of the present study is to develop a strategy that integrates all output and feedback from customers (internal and external) with a view to enhancing the new product development (NPD) performance of a manufacturing company. This study combines theory and practice to develop a framework using three analytical dimensions that can be used to identify and solve the problems that arise in NPD strategy implementation. The applicability of the model is demonstrated in a case study. This model can be utilized to investigate the effectiveness of the work procedures, focus on routine jobs, value creation, and self-drive of NPD department members. The proposed analysis of process re-engineering strategy is potentially of benefit for quality improvements and NPD performance in manufacturing firms.

【 授权许可】

CC BY