Frontiers in Psychology | |
Contests versus Norms: Implications of Contest-Based and Norm-Based Intervention Techniques | |
Magnus Bergquist1  | |
关键词: goals; contest; norm; intervention; pro-environmental behaviors; | |
DOI : 10.3389/fpsyg.2017.02046 | |
学科分类:心理学(综合) | |
来源: Frontiers | |
【 摘 要 】
Interventions using either contests or norms can promote environmental behavioral change. Yet research on the implications of contest-based and norm-based interventions is lacking. Based on Goal-framing theory, we suggest that a contest-based intervention frames a gain goal promoting intensive but instrumental behavioral engagement. In contrast, the norm-based intervention was expected to frame a normative goal activating normative obligations for targeted and non-targeted behavior and motivation to engage in pro-environmental behaviors in the future. In two studies participants (n = 347) were randomly assigned to either a contest- or a norm-based intervention technique. Participants in the contest showed more intensive engagement in both studies. Participants in the norm-based intervention tended to report higher intentions for future energy conservation (Study 1) and higher personal norms for non-targeted pro-environmental behaviors (Study 2). These findings suggest that contest-based intervention technique frames a gain goal, while norm-based intervention frames a normative goal.
【 授权许可】
CC BY
【 预 览 】
Files | Size | Format | View |
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RO201901226920437ZK.pdf | 347KB | download |