What is the McGurk effect?

Frontiers in Psychology

Kaisa Tiippana¹ 

关键词: audiovisual;    illusion;    integration;    McGurk effect;    multisensory;    perception;    speech;   

DOI  :  10.3389/fpsyg.2014.00725

学科分类：心理学（综合）

来源: Frontiers

【 摘 要 】

McGurk and MacDonald (1976) reported a powerful multisensory illusion occurring with audiovisual speech. They recorded a voice articulating a consonant and dubbed it with a face articulating another consonant. Even though the acoustic speech signal was well recognized alone, it was heard as another consonant after dubbing with incongruent visual speech. The illusion has been termed the McGurk effect. It has been replicated many times, and it has sparked an abundance of research. The reason for the great impact is that this is a striking demonstration of multisensory integration. It shows that auditory and visual information is merged into a unified, integrated percept. It is a very useful research tool since the strength of the McGurk effect can be taken to reflect the strength of audiovisual integration.

【 授权许可】

CC BY